DeAnna first dipped her toe into the Payment Processing industry by managing risk for one of the first merchant service providers almost 25 years ago. Her payments expertise and passion expanded quickly and her responsibilities widened to include compliance, underwriting, chargebacks, interchange, client support, technical strategy, payments M&A, data analysis, and financial mitigation. DeAnna is a true industry pioneer, working directly with Visa and technology partners to customize programs to better support the Vacation Rental industry. She has helped many clients grow their businesses by providing the higher standards and security they deserve.
A native of Boulder, Colorado, DeAnna has always been curious and adventurous. Although she stayed close to home attending the University of Colorado, she has always loved traveling. It was her love for travel, adventure, and white glove service that lead her to Ascent so she could combine her passions to help clients navigate the complex payment space, freeing them up to enjoy their own traveling adventures.
DeAnna is most relaxed living at 7800 feet above sea level in the mountains west of Boulder. When she isn’t working or traveling, she enjoys reading, carefully selecting her next travel destination, witty and well-executed sci-fi, hiking with her two pups, or endeavoring to train them both to live harmoniously with mountain wildlife. Often they are greeted on hikes by moose, bears, foxes, elk, or wild turkeys so with two small puppies, this is no small feat! DeAnna strives to live a conscious, purposeful life and continually finds herself grateful for the opportunities working in our industry has presented, and for the people at Ascent and partnered with Ascent who are able to turn those opportunities into unparalleled service and support for the alternative accommodation space.