Ascent Summer Newsletter 2018 Your Money Matters

Security is Our Priority: The Privacy Paradox

The various large-company data breaches this past year have caused major concern for consumers and businesses. As a consumer, you want to know what a business is, or is not, doing with your private information. We want to be assured that the personal data we have provided to a business or service is protected. However, some consumers will readily give up their information for free services (Netflix, Hulu, etc.) and not think twice about what happens with their info. The challenge is to find a balance that preserves a sense of privacy, yet is still meaningful to consumers.

Becoming certified with the Payment Card Industry Data Security Standard (“PCI DSS”) is a fundamental step to ensure your guests, property owners, and vendors that you have taken measures to protect their data and your reputation.