Dear Vacation Rental Heroes,
In my 15 years of vacation rental work I’ve never experienced a moment that has required so much of a community to act so quickly. I know that the amount of required change will affect each vacation rental professional differently. But none of us are immune to increased anxiety and stress. These are truly historic times. And the image above from VRMB illustrator Katie Chandler really spoke to me.
The bad news is that travel will take a major temporary hit. The good news is that vacation rentals are poised to prosper long-term thanks to our privacy, small scale, and control (compared to traditional hotels).
Back in 2016, I predicted that vacation rentals would topple hotels in 2020. I definitely did not expect it to happen this way, but I do believe this will be the inflection point due to new sanitation expectations from the traveling public. People will never stop taking vacation and our product is about to become infinitely more attractive.
Your MMM’s over the course of the next few weeks will continue and they will be characteristically action-oriented and fun. This is a crisis, but it doesn’t mean we cannot smile. For starters, enjoy this Italian man wearing a giant circle prop to keep virus at bay 🙂